One Minute for Your Personal Branding Statement in Job Interviews

New Branding Statement Needed for Job Interviews

 A recent client, who was a COO, needed an updated branding statement for their executive job search.

“I feel like my interviews get started a little slowly,” they said when visiting with their Endeavor executive career coach. “I warm up later in the process but I don’t seem to get out of the gates well.”

They needed help with their personal branding statement. It goes by many other names, including elevator pitch or value proposition. It’s the answer to the opening question of most interviews, “So, tell me about yourself.”

Most people recite the chronology of their resume. They make sure to also include their education and core philosophies. Throw in their hobbies and family members for added flavor. Fifteen minutes later, their “concise” life history has already induced REM sleep in the audience.

One minute. That’s all you get for your interview's opening statement. The listener’s attention span will expire after that. Who are you? What do you bring to the table of value? How does that help me? What do you want and why should I care? These are the questions going through the interviewer’s head. The first minute is the most important part of the interview. More than half of their decision about you will be made in that time span.

Through Endeavor's executive career coaching expertise, our COO client crafted their new statement. It was powerful. She practiced it hundreds of times. Then, she landed a new job within a short amount of time.