“What are the 3 strongest things you bring to the table as a candidate?” the interviewer asks.
“I’m a people person. I have a strong work ethic and I have a commitment to integrity,” goes the common reply.
This really says nothing. There is no differentiation between you and any other candidate with this kind of statement. Every candidate will say they work well with people, are hard working and have integrity.
Say something substantive that will address the real hot buttons of the decision maker. Here are some general examples:
“I solve problems. Most people run away from problems. I run to them because I want to fix them. For example, here was a situation…”
“I know how to find efficiencies in any operation. In my previous job I led an effort that improved our productivity by 28% while reducing our costs by 18%. This netted an extra $2.4M to our bottom line.”
“I’m a builder of powerful culture for our people. In my last job we improved our recruiting of key talent tremendously and reduced our turnover by 33%.”
These statements say something of value that will instill excitement in the interviewer. Don’t be bland. Scratch your brain to come up with your power statements to get them excited.