One Minute Builds the Brand

Wednesday anecdote: COO needed new branding statement to win next job.

“I feel like my interviews get started a little slowly,” she said when we first visited. “I warm up later in the process but it doesn’t seem to get out of the gates well.”

She needed help with her branding statement. It goes by many other names, including the elevator pitch, or value proposition. It’s the answer to the interview opening, “So, tell me about yourself.”

Most people recite the chronology of their resume. They make sure to also include their education and core philosophies. Throw in their hobbies and family members for added flavor. Fifteen minutes later, their “concise” life history has already induced REM sleep in the audience.

One minute. That’s all you get. The listener’s attention span will expire after that. Who are you? What do you bring to the table of value? How does that help me? What do you want and why should I care? These are the questions going through the interviewer’s head. The first minute is the most important part of the interview. More than half of their decision about you will be made in that time span.

We helped our COO client craft her branding statement. It was powerful. She practiced it hundreds of times and landed her new job.

About Endeavor Agency, Inc.

Endeavor Agency is the nation’s leading career agency for executives. Endeavor helps executives, physicians and professionals find jobs. Our team prepares clients for interviews and our clients win job offers far more often. Endeavor helps clients negotiate better offers and employment contracts.

Endeavor offers executive coaching and outplacement services. Our agents help executives find jobs leading private equity and venture capital companies. Contact Endeavor Agency today to learn more.

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